Liran’s career has spanned several departments within the medtech industry, giving her the commercial acumen, operational understanding, technical depth and cross-functional leadership experience that she brings to her current position. Prior to her recent commercial leadership roles, Liran spent more than a decade leading engineering, NPD/NPI, operations and program management initiatives within the medical device industry. That operational and technical foundation, combined with her customer-centric mindset, gives her a strong understanding of how to align commercial strategy, operational execution and customer success. Liran has a bachelor’s degree in electrical engineering and electronics from Ariel University. Outside of work, Liran enjoys spending time with her family and experiencing the beautiful landscapes of Costa Rica.